A marketing professional and designer with 6 years of experience in advertising agencies, banking and educational sectors. Seeking an opportunity to leverage my marketing and creative skills in support of advertising and marketing campaigns.

Skills:
Proficient in Adobe Creative Suite including Photoshop, Illustrator, After Effects and Canva
Experienced in UX/UI
Connections with production house on videography, webpage development and printing

Qualifications:
Executive Certificate in Social Media and Digital Marketing Analytics by HKUSPACE, 2023 Oct

Working Experiences

Jun 2023 - Present
Manager, Institutional Advancement and Marketing
Yew Chung College of Early Childhood Education
/ Organized and implemented promotional activities for the College
/ Managed College’s social media account including artwork and copy writing
/ Coordinated online marketing campaigns
/ Budget planning and control on events and programs to maximize the cost effectiveness

Jan 2022 - May 2023
Associate, Web Experience Management
Standard Chartered Bank
/ Web Journey Optimisation
/ Identify potential test
/ Handling web projects with different product teams

July 2021 - Sept 2021
Senior Art Director
DDB Group Hong Kong
/ Work in team basis
/ Provide insightful and creative ideas for campaign projects
/ Present creative deck to clients
/ Responsive website layout development
/ Social media content development
Clients: livi bank | Allianz Global Investors | JnJ group | Manulife Asset Management

September 2020 - July 2021
Art Director
frengers communication ltd.
/ Work in team basis
/ Provide insightful and creative ideas for campaign projects
/ Present creative deck to clients
/ Communicate with third party vendors for media production
Clients: Futu Securities | P&G group | Unilever HK

September 2017 - September 2020
Art Director
DDB Group Hong Kong
/ Work in team basis
/ Provide insightful and creative ideas for campaign projects
/ Responsive website layout development
/ Social media content development
Clients: McDonald’s-McCafe | JnJ group | Allianz Global Investors | Manulife Asset Management

Jan 2017 - July 2017
Freelance videographer
Institute of Active Ageing, Hong Kong Polytechnic University
Duties: Recorded videos and photos during activities | Completed post-production work

December 2015 - February 2016
Internship
Foodlink Foundation
Duties: Completed graphic design on promotional materials including Facebook post and standees | Recorded and post-produced interview videos of the staffs and beneficiaries

July 2015 - September 2015
Freelancer
Dalberg Global Development Advisors
Duties: Conducted in-depth interviews and analysis with over 50 Hong Kong youth members from different segment | Worked in team work basis for Hong Kong Jockey Club

May 2014 - July 2014
Photographer's Assistant
Jafu Ha Studio
Duties: Assisted photographer for commercial shooting | Post-editing

Education

2013 - 2017
BA(Hons) Advertising Design
Hong Kong Polytechnic University
CGPA: 3.38

March 2016 - July 2016
BA Integrated Design (Exchange program in Germany)
Cologne International School of Design

2011 - 2013
Associate in English for Business Communication
Hong Kong Community College, PolyU
CGPA: 3.00