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FUTU | 與千萬個你 一齊富途

Ideation | KV | Storyboard | Post-production

Futu Holdings Limited ("Futu") (Nasdaq: FUTU) is an advanced technology company transforming the investing experience by offering a fully digitized brokerage and wealth management platform. Over the previous advertising campaigns, FUTU has established brand awareness and attracted a group of 80-00s users.

Challenge

1/ Beyond the existing users from 80-00s, how can we attract audience from 60-70s through building a brand image?

2/ Under the competitive market, how can we to strengthen FUTU’s product attributions?

Solution

To attract new users, we highlighted one of the unique selling point of FUTU, that is 10 million existing users. By stating that these existing users are smart and tech-savvy, and they are also wanting for more breakthroughs in the investment market, just like the potential audiences do.