Campaign ideation | Brainstorming
People are now looking for experience, K11 MUSEA, Hong Kong’s newest Silicon Valley of culture, is more than a shopping centre.
I was involved in the brainstorming section and was given inputs on how to make the K11 Musea Grand Opening a wow noise to Hong kong. Eventually, we created a series of muses that embodied different attributes of K11 MUSEA, and dominated TST and Kowloon MTR stations to create Hong Kong’s first “immersive art-route”. No matter where you stood, our muses pointed you to K11 MUSEA.