Ideation | Storyboard | KV | Photo shooting in-charge | Post-production
The Neutrogena Hydro Boost campaign targets at promoting the Gel Cream with its upgraded formula, which can last the moisture level of skin within 48 hours.
Not only needs moisturizing, but also more lasting moisture in much easier way-真正水潤搽一次就夠. Thus, to strengthen "Hydro Boost" positioning from Ordinary moisture product to the only real and effective one in HK market by creating lifestyle catchphrase for Neutrogena Hydro Boost exclusively.
#真正水潤搽一次就夠
Online Video
【Neutrogena X 阿SA蔡卓妍】足本版阿SA保濕日常 Hydro Boost 鎖水補水48小時無間斷
Key Visuals
Science video :
【Neutrogena Hydro Boost 真係咁Powerful 咁 Last 得耐?】阿SA蔡卓妍X MCM莫竣名 保濕度挑戰
Social media posts
