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McDonald's | Pie Day

Ideation | Graphic development

McDonald's celebrated its third Pie Day in Hong Kong. In 2018, with its slogan "Little Big Moments", the Pie Day went along with an emotional and warm approach. Through buying a pie in McDonald's, a 'Pie Day sticker' was attached. The QR code on the sticker allowed consumers to pick their favourite Pie Message and sent it to their family and friends as a way to strengthen their relationship and most importantly, to encourage them to buy the pies together.